Completing 38 years of the World Tourism Day on the 27th of September 2018, the United Nations World Tourism Organization have chosen the theme of ‘Tourism and Digital transformation.’  The specific date was chosen by the UNWTO as the day it came into the drive, in the year 1970. This is also considered a huge point of interest for the worldwide tourism, it also plans to make individuals aware about the landmark part of the tourism inside the universal group and in addition to portray how the social, monetary, social, political qualities are influenced in its totality.

With regard to this year’s theme, ‘Tourism and Digital transformation,’ digital growth and advances are currently transforming in ways in which we connect, and inform ourselves, transforming our behaviour, encouraging various types of innovation along with sustainable and responsible growth strategies.

It will provide a better understanding on the growing economic, societal and environmental impacts of technology and innovation in tourism; if our sector is to sustain continuous and inclusive growth in line with the Sustainable Development Goals of the United Nations.

The digitally advanced tourism sector has shown that it can improve entrepreneurship, inclusion, local community empowerment and efficient resource management, amongst many other important development objectives. This year, the World Tourism Day will now help us explore further into the opportunities provided to tourism by technological advances including big data, artificial intelligence and other digital platforms.

It is a unique opportunity to spread awareness on the highest potential contribution of digital technologies to sustainable tourism development, while also providing a platform for investment, partnerships and collaboration towards a more responsible and inclusive tourism sector.  The UNWTO sees computerized advances and development as a major aspect of the answer for the test of marrying proceeded with development with a more reasonable and capable tourism part.

According to the UNWTO Secretary-General Zurab Pololikashvili, “Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda.”

This time the tourism sector took a giant leap into the future. The World Tourism Organization (UNWTO), in partnership with Globalia, the leading tourism group in Spain and Latin America, announced the launch of the 1st UNWTO Tourism Startup Competition. It is the world’s first and largest initiative devoted to identifying new companies that will lead the transformation of the tourism sector. In order to find the best projects, the call for competitors will be launched in 164 countries.

The main objective of the programme is to select the best solutions and the most disruptive projects. The search will focus on finding pioneering proposals for implementation of emerging and disruptive technologies, as well as on startups based on new business models, such as the circular economy. One of the key points of this competition is to give visibility to projects that are committed to enhancing sustainability in tourism.

To broaden the range of the competition and to facilitate the registration of interested startups, the world tourism day will appear through the digital platform YouNoodle, a leading Silicon Valley company in the startup evaluation space at the global level. It will alongside witness the announcement of the semi-finalists of the 1st UNWTO Tourism Startup Competition, launched by UNWTO and Globalia to give visibility to startups with innovative ideas capable of revolutionizing the way we travel and enjoy tourism.



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