It’s fair to say that online television streaming has changed the definition of traditional broadcasting. In recent years the television business has changed from provider-driven to consumer-driven.
The internet has proven to be the most disruptive development, looming menacingly over the profit stream of the television broadcasters and operators who previously decided whether the content lived or died. This just shows us how involved the internet is, in changing the TV business forever.
With various internet streaming services, such as Netflix and Amazon Prime pouring billions of dollars into creating original, high-quality drama and programming, your daily saas-bahu drama serials are currently turning into a crisis for traditional TV stations.
New Age Television
As billions people are hooked on to their laptops, smartphones or tablets, online internet streaming seems to be the best replacement for broadcasters and cable operators. It gives rise to a phenomenon called “second screening”. These internet streaming operators are known as Over the Top (OTT) services as they are transmitted via the internet, bypassing traditional distributors such as broadcasters and cable operators. Now you can watch top-quality drama on your mobile, laptop, tablet or connected TV.
In a study, it has been stated that most of the people go for streaming services just to watch their favorite TV shows and series. Their population is substantially higher than those who considered it for watching movies. Most of the people who prefer online streaming are under the age of 17 to 25 years. While the middle aged are still loyal to the cable operators.
But the beauty of watching TV on the small screen is that you can take it with you wherever you go. Viewers who watch TV on mobile devices aren’t restricted to their living rooms. They can tune in at the gym, on their lunch break, while they wait at the dentist and anywhere else.
There is a controlled viewership where in the viewer has complete freedom to choose what kind of series or movies s/he wants to watch. Here the viewers are in control, creating personal playlists while digital recorders, applications and TV web sites accommodate binge-watching. Another benefit of online television streaming, is the fact that there are no ads of lesser ads compared to the television.
There is a wide variety of content available on such platforms wherein the subscriber can choose a set of channels that he wants to perceive at a much affordable rate . In fact, the subscriber can also stream the service with more than one device at a time (on a single account), the apt instances for this would surely be Netflix (6 devices) and Hulu. Though, some of the providers have restricted the usage of the service up to 2 devices (max). This has emphasized a lot because many people can’t afford multiple cable connections, so they opt for OTT services. Thus, a lot of people have been attracted towards it.
What Are The Cons?
The cons of online streaming is that, there reports that the pictures often freeze while watching the live content. Buffering problems often result in losing the interest of subscribers. In addition to this, there is another major issue with online streaming, and, i.e., people use different types of devices. It is not always necessary that their compatibility level and internet speed is equal. They may have a significant viewing experience or not.
Has the Internet taken over TV?
More and more people are turning to the Internet for their television content. But that doesn’t mean traditional TV has fallen off the map. Networks and providers are getting smart and following their subscribers to the Web.
Many major networks have deals that allow online streaming services access to shows after they air. And some even provide online streaming themselves.Networks including Fox, ABC and NBC offer recent episodes of popular shows on their own websites. HBO allows its subscribers to access its shows on any device with the HBO GO® mobile app. And television providers are following suit.
so to answer your question, has the internet taken over the TV?
No, not yet. But TV networks and providers will have to keep up with online streaming and mobile devices to make sure they don’t fall behind.