Digital Marketing

Digital Marketing & Social Media Marketing

 

Module – 1: Digital Marketing Overview

This module explores how to harness the power of Digital Marketing within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.

Module – 2: Website Planning & Creation

Learn to create a website to have an online presence and engage in online branding.

Website planning and creation starts with understanding the basics of internet and further advancing to website planning and building on Word press.

You will be able to plan out your website including the number of pages, primary and secondary keywords, micro and macro activities and a complete framework on how websites are built. You will be able to design your website blueprints. After designing, you implement your design practically and built you own website on Word press.

Module – 3: Search Engine Optimization

The Search Marketing: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy. You will explore keyword research and the process of selecting suitable keywords for your website, as well as other types of optimization for online content. You will understand how to create and include effective content and use meta-tags throughout your website.

This SEO module will enable you to monitor and manage your SEO activity by setting a baseline and regularly measuring activity against your pre-determined goals.

Module – 4: PPC Advertising Google AdWords

The Search Marketing: PPC module will teach you about the importance of Pay Per-Click Advertising (PPC), and how it can be used to effectively drive quality traffic to your website, as well as the accompanying terminology and technical skills. During the module, you will understand how to set up a Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy and landing pages. The module also addresses AdWords campaign settings and ongoing campaign management. Learn to set and manage budgets for AdWords campaigns and measure and analyze their effectiveness through the generation of detailed reports.

Module – 5: Google Analytics

The Analytics module will help you develop the knowledge and skills required to measure, monitor and optimize your digital marketing activity. This will equip you with the technical understanding and insights to build an online reporting structure for your business.

This module will teach you to set up accounts, views and permissions and apply analytics tracking across your website(s). You will understand the importance of aligning business KPIs with your analytics goal configuration and learn how to utilize the features of Google Analytics to develop a detailed profile of your target audience (location, demographics, technology, devices, and interests). You will be able to output a range of standard reports from analytics such as visitors, traffic, content & goals. You will be capable of creating and scheduling customized reports as and when required.

Module – 6: Social Media Marketing

The Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter, Periscope and LinkedIn. This module will help you set up and prepare social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms.

Using advanced features including individual native analytics platforms, such as Facebook Insights and Twitter Analytics will also be covered. This will allow you to become familiar with how to schedule, manage and report on your campaigns and social media activity. You will be able to measure and optimize your social media campaigns and be aware of the relevant privacy laws in this area.

Module – 7: Email Marketing

The Email Marketing module will enable you to construct and deliver an effective email marketing campaign. Learn the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting.

Module – 8: Lead Generation for Business

Learn the generation of prospective consumer interest or inquiry into business’ products or services. Learn to generate leads for list building, e-newsletter list acquisition, building out reward programs, loyalty programs and other member acquisition programs.

Module – 9: Content Marketing

Learn how to create content that attracts visitors, engages customers and converts prospects.

Understand what content marketing is its history and role in the marketing mix. Use content marketing to drive other important marketing channels, such as search engine optimization, social media, and lead generation. View examples and relevant case studies to see how various organizations implemented a strategy and measured success.

Optimize your content so that is it both easy to find, remarkable, and that caters to both potential and existing customers. Track and measure the success of your content via various tools and metrics.

Module – 10: Affiliate Marketing

This module will cover the basics of Affiliate marketing and will delve deep into the dynamics of marketing in terms of affiliate—publisher website, and the merchant—advertiser website. You will learn about the benefits of Affiliate marketing and how it works in the real world. This module will also enable you to start-up your own affiliate venture or will provide you with the knowledge and skills required to consult other affiliate investors. It will also help you effortlessly integrate affiliate marketing to your digital marketing mix.

Module – 11: Ecommerce Marketing

Students will understand the foundational concepts of e-commerce and be aware of the broad technology infrastructure, including the ‘Cloud’, which provide the basis of many e-commerce systems. Students will also be able to recognize which aspects or functions of their current operational setup would be suitable for an e-commerce solution, and understand what would be involved with processing customer transactions online, both from the perspective of their customers themselves, but also the organization and suppliers.

Module – 12: Advanced strategic digital planning

The Strategy and Planning module provides the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy. This module brings together all the strands of the Professional Diploma in Digital Marketing to create a coherent digital marketing plan.

Module – 13: Online Reputation Management

This module is specifically designed to help you understand the fundamentals of managing the online reputation of a brand. This essentially implies mitigating negative online conversations and bringing positive conversations to the fore in order to restore a brand’s reputation and credibility. The primary aspect of Online Reputation Management is understanding its importance for a business, brand or professional. Learn how to respond to negative conversations, receiving customer feedback, counteracting misleading trends and restoring brand faith.

Location

Parvatibai Chowgule College-Tigers Studio, Gogol, Margao-Goa.

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